Clover has a natural rebrand

New branding and packaging has been produced for margarine brand Clover to help it compete in a category of “falling sales”.

The new visual look keeps the spread brand’s yellow and green colour palette, but uses richer, brighter shades. A slightly different colour scheme of yellow, green and light blue is used for Clover Light.

As naturalness is now deemed a priority by consumers, the packaging incorporates more illustrations of imagery such as robins, hedgehogs, kites and greenery.

The logotype itself has been updated, with thinner lettering that has softer, curved edges and is flatter with no shadow effect and the clover symbol has been removed and incorporated throughout the packaging design instead.