Get on your bike to see these graphics

The Tour de France has had a graphics system designed to mark out all its' presence on Eurosport including branding, titles, infographic tools for post-race analysis and an overall identity.

This includes a yellow and white brand identity for Home of Cycling, which features the Home of Cycling name set in a faded, all-caps, sans-serif typeface. This colour palette and typeface has been used across print and digital advertising.

The faded, hand-painted feel of the core typeface has been inspired by messages that are painted on tarmac during cycle races in support of riders.