After 17 years, online card and gift retailer Moonpig, have ditched the comic pig head and .com and replaced it with a new typeface they call 'Moonpig lift off' with 'zero gravity' letters in a nod to the company name.
Keeping the logo in a piggy pink and a new snout icon for their app they are keeping a link to their name and heritage with their unique blend of cheeky humour, but have lost the gimmicky-ness and embraced simplicity.
We think the new branding is out of this world and sales are sure to lift off!
"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"