The United Arab Emirates (UAE) has unveiled a new logo and slogan, as part of a wider brand identity for the country. They have dropped the eagle and revealed the logo they are calling '7 lines'.
These three designs were put to a public vote across various social media channels and this was the chosen logo.
The logo had an unusual journey to development. Seven creatives from seven sectors — including graphic design, fine art and research — were chosen from each of the seven Arab states to develop the brand and these were reduced to three designs.
This was the chosen design.
"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"